Customer Engagement by Logic
Now more than ever, shoppers are adopting new platforms (including a host of different social media channels) to communicate and engage with their favorite brands. This trend provides invaluable opportunities for retailers to foster strong customer interactions that build brand loyalty and lead to increased profitability. Regrettably, many retailers fail to capitalize on these possibilities because they don’t have the tools or insights to manage and nurture healthy customer relationships across their in-store and online initiatives. That’s why retail brands across the planet partner with Logic for industry-leading customer engagement guidance and support.
At Logic, our seasoned team of retail experts works with hundreds of brands to turn their visions of success into reality. For over twenty years, we’ve been leveraging our unique combination of retail business and technical knowledge to help our retail clients build long-term relationships with their shoppers through industry-leading customer engagement solutions. Logic can aid you in gathering comprehensive customer feedback and analytics to assess the performance of your current business processes and their impact on customer engagement. We’re also capable of integrating a variety of systems into your business framework, empowering your team to more effectively engage with shoppers through all relevant online and in-store channels.
The Importance of Customer Engagement in Retail Business
In the context of retail business, customer engagement can be defined as a communication and connection between a brand and its shoppers. It’s about using modern tools and technology to build a relationship with your customers, much the way a shop-owner would have fifty years ago, but in a scalable fashion that is appropriate for today’s retail enterprise. Considering the fiercely competitive nature of retail business, brands need to use every tool at their disposal to retain the support of existing loyal customers while compelling new people to try their products—and buy from them. With the help of intelligent customer engagement strategies, your business can provide more impactful and personalized customer journeys for shoppers, ensuring that they stand behind and advocate your brand. Moreover, effective customer engagement can drive increased revenue while providing key insights on your shoppers, making it easier to adjust your business operations to better suit their needs and expectations.
Harnessing the Power of Customer Engagement
To develop tailored engagement efforts that will resonate with your customers, your business needs a comprehensive understanding of who its shoppers are and how they interact with you. And while almost every modern retailer collects data on their customers, many struggle to organize and interpret this wealth of information effectively, resulting in missed engagement opportunities to deepen their bond with shoppers. Logic’s comprehensive understanding of the omnichannel customer journey and the ways to leverage and enhance existing tools is the reason many leading retailers turn to us to set them on a course for success.
Logic’s Customer Engagement Services
Logic empowers retailers with a variety of proven technology systems, enabling them to gather, digest and capitalize on customer feedback and analytics to drive customer engagement and loyalty. Thanks to our expertise in retail technology solutions, Logic can help your team to implement proven strategies, practices and software to analyze and manage customer interactions and the underlying operations across all of your channels. Our overarching goal is to aid you in optimizing and maintaining your business relationships with shoppers by encouraging more meaningful in-store and online engagements that prompt greater profitability and customer retention.
Logic can help your business thrive through a variety of customer engagement services, including:
- Customer Experience Analytics: In order to understand and address gaps or pain points in the customer journey your brand offers, it’s essential to employ customer experience analytics. This information uncovers key insights your organization can use to find and prioritize (both in terms of importance and where to start) areas for improvement. Logic’s Customer Experience Analytics solutions are designed to help you visualize the customer journeys of customers throughout all channels, granting your organization the tools and information it needs to develop more seamless shopping experiences that encourage higher brand loyalty and increased sales opportunities. Expand
- Customer Loyalty Programs: In the modern world of omnichannel shopping, retailers need to look beyond transactions and individual channels to earn and retain customer loyalty. As customers increasingly embrace new social media networks and mobile devices, the demand to identify and reward customer loyalty with programs that span and promote synergy between these channels continues to grow. Logic specializes in configuring your new or existing systems to deliver personalized loyalty programs that use customized content across all relevant consumer channels to promote increased customer satisfaction, retention and sales. Whether your business chooses to use cloud services or on-premise retail technology systems, Logic can integrate efficient solutions to support cost-effective and scalable loyalty programs. Our approach accounts for and takes full advantage of the omnichannel behaviors of modern shoppers, tailoring your solutions to your customer base and further differentiating your brand from the competition. Expand
- CRM and Clienteling: Today’s agile CRM (Customer Relationship Management) systems enable retailers to connect their in-store and online customer profiles. By creating a 360-degree, segmented view of your customers, you can encourage coordination and seamless transitions between each retail touchpoint. Retailers who invest in modern agile cloud CRM solutions empower associates with deep knowledge across every channel and in every location your individual customers have visited, including what they’ve purchased and returned, clicked or viewed, and even liked or pinned on social media. Logic’s CRM services can provide your team with an efficient way to profile, segment, engage, motivate and reward each customer. With the ability to create personalized, consistent customer experiences, you can drive visits and sales, enhance loyalty and run nurturing and re-engagement campaigns. Moreover, Logic’s CRM solutions can help you find unique ways to connect and interact with your customers via their preferred methods of communication. (Your customers may opt to receive a text message when they walk into a store with a list of the items currently abandoned in their online shopping cart, for example.) Logic can also translate this service into an in-store clienteling solution for luxury or other specialty brands, allowing your organization to establish long-term relationships and brand loyalty with customers by identifying and capitalizing on their preferences, shopping behaviors, past purchases and pinned or liked products. Expand
- Mobile Point of Service Mobile Point of Service (POS) systems enable your store associates to get away from store registers and engage in more interactive and natural interactions with customers on the floor. Logic’s Mobile POS solutions allow your brand to design more impactful, personalized shopping experiences for its shoppers, creating “anywhere checkout” opportunities that maximize shopper convenience and satisfaction while encouraging improved efficiency and sales. Expand
- Enabling “Omni” Journeys Through omnichannel retail solutions, your business can facilitate seamless shopping experiences across all of its sales channels, including online purchases and store pick-ups. Now more than ever, shoppers are demanding access to “omni” journeys that transition effortlessly between your brick-and-mortar store to their phones, tablets and other mobile devices. Logic’s comprehensive omnichannel approach to designing and developing solutions allows your organization to execute against these customer expectations while targeting resources to improve sales figures and create better shopping experiences. Expand
Engage and Excel With Logic
As an organization committed to meeting and surpassing your business goals, Logic is a natural choice for retailers seeking customer engagement support. Not only can we provide your business with an effective framework for obtaining and analyzing customer data, but we also offer the expertise your team needs to design a tailored solution that leverages these insights. Together, we can identify and implement a customer engagement system for your business that brings you closer to your customers, fosters exceptional ROI and provides outstanding business results.