Logic Blog

Born in Portugal and now based in Sao Paulo, Brazil, Manuel is the Managing Director of Logic’s business in Latin America. In this capacity, he builds customer trust and loyalty to leverage Logic’s reputation, market awareness, and market share in the region. He describes himself as a “retail digital transformation enthusiast, helping retailers achieve the highest levels of excellence.”

In his more than 22 years of consulting experience, Manuel has directed and performed implementations across several areas of the retail sector, primarily grocery and fashion. Before joining Logic in 2015, he led Oracle Retail and business intelligence/analytics implementations at top retailers worldwide as both a functional and technical consultant.

He holds a master’s degree in mathematics and computer science from the University of Minho in Portugal. A positive-minded person who loves the city buzz, Manuel is a foodie, cinephile, and soccer fan. He has a wife and daughter and is interested in time travel.