Bealls, Inc

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Bealls, Inc is a family-owned company with more than 500 stores across the sunbelt. Bealls has turned to Logic to digitally transform operations and drive agility through Oracle Retail Cloud Solutions. With new inventory arriving weekly, Bealls recognized the need to modernize processes and gain new management efficiencies. Their extensive inventory spans casual lifestyle, apparel, and home merchandise in a department store format. Therefore, Bealls will continue to modernize its technology infrastructure with Oracle Retail Merchandise Operations, Oracle Retail Home, and Oracle Retail Insights Cloud Service.

Keeping up with the Rapid Pace of Change in Retail

Bealls Department Store


“Retail is a dynamic industry that must keep pace with the speed of fashion and continuous disruption from new ecommerce players. Cloud technology has become a strategic investment for us to compete and grow by continuously adopting innovations and best practices from Oracle that allow us to make more informed business decisions faster than ever before,” said Dave Massey, chief digital and technology officer, Bealls. “With new insights from cloud solutions, we’re able to better understand our customers and make sure we make the right inventory investments that keep them wanting to return.”

A sound omnichannel strategy requires more information and better insight

Bealls, Inc. leverages traditional and off-price stores to tailor the customer experience. With the Oracle Retail implementation, Bealls will have more information and insight to drive its channel strategy. Logic will lead a phased cloud deployment of these new solutions.

Addressing the need to respond quickly to changing market demands

“To compete in the modern retail world, retailers like Bealls need to be focused on financial performance while delivering a tailored brand experience that converts consumers into advocates,” said Mike Webster, senior vice president and general manager, Oracle Retail. “By shifting to the cloud, Bealls can leverage a continuous cadence of innovation from Oracle Retail that allows them to respond to ever-evolving market demands.”

Headquartered in Bradenton, Florida since its founding in 1915, the family-owned Bealls corporation now operates more than 550 stores in 15 states under the names of Bealls, Bealls Outlet, Burkes Outlet, Home Centric and Bunulu.

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