ON-DEMAND WEBINAR
WEBINAR
When retailers hear “promotion optimization,” many get heartburn due to the challenges they’ve faced in the past. Thankfully, times have changed—and not a moment too soon. In this session, we unpack the real reasons promotion optimization projects struggle and outline practical tips to avoid them in the future.
Note: This event occurred on November 9, 2023 but you can view it on demand now.
With a modern approach, retailers can leverage promotions to unlock huge benefits, including:
- >20% reduction in manual effort
- 5-15% lift in top-performing promotions
- 3-5% increase in foot traffic
Join Kevin Sterneckert, VP of Strategic Alliances at RELEX, and Grant Wright, GVP for Consulting Services at Logic Information Systems, about why the time is now for retailers to get away from outdated promotion processes and embrace a proven path to agility, decision-making confidence, and ongoing promotion success.
SPEAKERS
 Grant Wright Global Vice President for Consulting Services, Logic
As the Global Managing Director of Logic’s Merchandising practice, Grant is a strategist and change agent who defines and executes large-scale, complex implementations that transform client organizations and build value. A dynamic team leader, he fosters collaboration in multi-site, multi-project, fast-paced environments.
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 Kevin Sterneckert Vice President, Strategic Alliances, RELEX
Kevin Sterneckert is a seasoned expert in navigating the intricate world of retail, manufacturing, and logistics, with a specialized focus on overcoming the hurdles of promotion optimization. He is dedicated to leveraging innovative technologies and strategies as potent tools for companies aiming to carve out a distinctive space in the competitive market.
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