Alana Feigenbaum
Global Lead, Merchandising
As the Merchandising Practice Lead, Alana leads teams and clients through retail technology transformations, ensuring strategies translate into clear roadmaps and strong outcomes. She focuses on aligning stakeholders and simplifying complexities across the merchandising touchpoints.
As a former retail practitioner at major retail firms including Gap Inc. and Sports Authority, Alana has first-hand experience on what it means to be part of technology projects from the business side. She holds a BSE in Industrial Engineering from Western Michigan University and an MBA from the University of Colorado; with a specialization in Change Management. Her experiences help her to bring clarity, partnership and solutions-oriented approaches to our clients.
Alana lives in Grand Rapids, Michigan with her husband and three sons. Together they enjoy boating, fishing and video games (when not driving between sporting events). Alana also competes in local triathlons and is an avid reader.