POS and Store Operations
Logic pairs a team of seasoned retail veterans with innovative, customer-focused implementation strategies to help our partners get maximal value out of their retail store operations systems. These systems can bring critical benefits when optimized by an industry-leading retail solutions partner, including:
1. Deeper Customer Engagement
Strong customer engagement enables retailers to build and maintain positive customer relationships that foster brand loyalty and increased sales opportunities. Your retail partner can identify and help your brand use key customer analytics to assess the effectiveness of customer engagement across all touchpoints and channels. By combining these crucial customer insights with customized initiatives (such as targeted promotions, loyalty programs and deeper personalization through omnichannel CRM), your brand can more effectively interact with shoppers across all online and in-store channels, forming stronger relationships that drive business growth.
2. Support for Integrated Omnichannel Operations
Retailers already understand that their customers expect 24/7/365 access to digital and social shopping channels, but many struggle to identify and implement the in-store solutions and business process changes needed to deliver on ever-evolving customer expectations. By leveraging the resources and expertise of your retail partner, your organization can develop truly-integrated omnichannel operations that offer connected, personalized shopping experiences through its online and in-store channels, improving customer satisfaction while maximizing business profitability through increased efficiency and ability to scale.
3. Enhanced Security
As a retail business, one of your first and most pressing concerns should be protection from fraud and major data breaches. Fortunately, by leveraging the EMV-compliant security systems and practices of its chosen retail systems partner, your organization can keep its assets safe from a wide variety of business threats and ensure that all essential systems and information are recovered in the unlikely event of a data breach.
It can be very challenging to accurately and consistently gather detailed customer intelligence, particularly if your business engages with thousands upon thousands of store shoppers each day. Believe it or not, most retailers have very little idea of where individual consumers are in their offline or in-store shopping experience because it is infinitely more difficult to keep tabs on people when they’re dealing with cash transactions and in-person conversations rather than online profiles and forms. Despite the fact that online shopping has taken the world of retail by storm, a massive number of consumers still regularly shop at brick-and-mortar stores. It’s critical for retailers to develop a way to reach these traditional customers before and after they make in-store purchases. But how?