Wiggle Deploys State-of-the-Art Retail Analytics Foundation to Support Global Expansion

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Retail consulting partner Logic helped unify data and reporting across all areas of the business.

BLOOMINGTON, MN—July 25, 2023 — Logic, the world’s leading consultancy focused exclusively on retail, announced today that WiggleCRC — the leading online retailer of specialist cycling, running, and swimming apparel accessories — has deployed a state-of-the-art retail analytics foundation to power insights-driven marketing, merchandising, e-commerce, and supply chain management. The Logic team served as lead consultants and system integrators on the deployment, which includes Robling’s retail Data-as-a-Service (DaaS) solution, the Snowflake Data Cloud, and Looker’s business intelligence and data visualization technology.

Serving customers with an active lifestyle in over 70 countries worldwide, UK-based WiggleCRC views data and intelligence as critical to its success in accelerating revenue growth and entering new markets. To deliver on its transformative vision, WiggleCRC engaged Logic to provide strategic advisory and implementation services, drawing on the consulting firm’s end-to-end consulting capabilities and deep experience in the retail industry.

“Logic’s flexibility, commitment, and experience were invaluable to Wiggle as we sought to create a scalable foundation to provide key insights to our team across all business areas,” said Graham Joslin, Wiggle’s CIO.

As part of its strategic growth plans, Wiggle seeks to precision-target international customers who are underserved by local retailers. With its new data platform, Wiggle has the insights and data needed to elevate customer experiences, increase sales, reach new markets, and maximize returns on inventory investments.

Logic’s CEO, Bill Szlaius, stated, “Wiggle has taken a forward-thinking approach to data and technology. Through this project, it was critical to ensure that members of their business teams had access to clear, relevant insights to make their day-to-day jobs easier. We are very proud of the role Logic has played to support Wiggle during this period of rapid expansion.”

About Logic

Logic works with the world’s leading retailers to help them move faster, innovate smarter and thrive in the face of retail disruption. Our expert retail business and technology consultants apply Logic’s proven methodologies and unique technology assets to partner with retail executives—from strategy to execution—in delivering on initiatives that drive customer loyalty, boost revenues and margins and help outpace the competition. For more than 25 years, over 150 retailers such as Staples, Ralph Lauren, Total Wine & More, Express, David Yurman, Maurices, Bealls, Bluemercury, Hot Topic, Makro, Alshaya, 7-Eleven, Renner, John Lewis Partnership, The Warehouse Group, and more have counted on Logic to deliver on their most important business outcomes. To learn more, visit logicinfo.com.

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