Hot Topic knew “ship from store” was a competitive imperative, but they soon found that it resulted in higher fulfillment costs and lower margins—and needed to pinpoint the root causes fast.
By unifying their data on a single analytical platform in the cloud, the specialty retailer could analyze all the digital costs of sale, including shipping. As a result, Hot Topic:
· Saved $200,000+ in the first weekend alone
· Can divert unprofitable orders due to split shipments and low-margin items · Can view and manage shipping costs like any other cost of sale
